SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater. (Courtesy Live Nation)
Longer deals, bigger activations for shed naming-rights clients
Andy Peikon, Live Nation’s senior vice president of sales, oversees the group that sells naming rights for the promoter’s 46 amphitheaters across the country. It’s a thriving piece of the entertainment business that keeps Peikon and his 30-person sales staff busy considering the vast number of venues, the...