Name Check: Live Nation’s Amphitheater Strategy

Posted by Don Muret | Dec 1, 2019 | Amphitheaters & Festivals, Branding & Sponsorships, Naming Rights

SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater. (Courtesy Live Nation)
Longer deals, bigger activations for shed naming-rights clients
Andy Peikon

Andy Peikon, Live Nation’s senior vice president of sales, oversees the group that sells naming rights for the promoter’s 46 amphitheaters across the country. It’s a thriving piece of the entertainment business that keeps Peikon and his 30-person sales staff busy considering the vast number of venues, the...

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About The Author

Don Muret

Senior Editor Don Muret has been a reporter for 35 years, including 25 years in trade journalism at SportsBusiness Journal and the old Amusement Business magazine before joining VenuesNow in December 2017. Previously, he worked 10 years as a sports writer for multiple daily and weekly newspapers. The Cedar Rapids, Iowa native has a journalism degree from Drake University and attended graduate school at the University of Iowa. He’s a diehard Chicago Cubs fan and loves live music. Muret lives in Charlotte with his wife, Dana, and their two teenage daughters, Madeline and Carolyn. Don can be reached at (704) 877-7399 or dmuret@oakviewgroup.com