Josh Earl of NextVR, Jorge Angarita of The Walt Disney Co., Jeff Rubin of Sidearm Sports, Monal Chokshi of Lyft and moderator E.J. Liao of Paciolan. (Courtesy Paciolan) Role of augmented and virtual reality, connectivity increases in live sports and entertainment When it comes to “delighting” consumers of live sports and entertainment, augmented and even virtual reality can play an important role and connectivity at venues is an element of increasing importance, a panel of experts told attendees at Paciolan’s Pacnet ’20 conference in Newport Beach, Calif., in early February. Jeff Rubin, founder and CEO of Sidearm Sports, a Learfield IMG College company (like Paciolan) whose software powers the websites, apps, stat integration, live audio, video streaming and e-commerce platforms of more than 1,000 college athletics departments, said the company put AR to use for 36 hours in New Orleans during the College Football Playoff. During a panel discussion on […]
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