DATA DUMP: Kip Levin, FanDuel; Adam Landsman, Clear;  Parker Duffey, Tailgate Guys; Mike Lorenc, Google; and moderator Christian Lewis. (Courtesy Paciolan) How companies are using behavioral information to elevate the fan experience Technological innovation continues to alter the way companies in the live event space interact with consumers and partners, allowing for enhanced experiences that are often based on behavioral data, some in a panel of industry leaders said. In the case of Clear, which uses biometrics to move customers more quickly into sporting events, through airports, at Hertz rental car locations (and soon medical offices), maintaining consumers’ trust is of utmost importance, but there is a way of using captured data in a way that benefits both them and sports teams and venues, said the company’s vice president of product development, Adam Landsman.  Fans who get into venues more quickly are more likely to spend more on concessions and merchandise, […]
To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in