LAKESIDE VIBE: Navy Pier’s Aon Grand Ballroom features an 80-foot dome ceiling. (Courtesy Spectra) Venue manager will work to drive new events to Navy Pier Spectra plans to bring a renewed sales and marketing diligence to drive new events to Chicago’s Navy Pier facilities as the company kicks off a 10-year agreement Feb. 3 to manage the 170,000-square-foot space. “We want to take a brand-new approach to how we sell and market the pier,” said Pete Zingoni, vice president of business development for Philadelphia-based Spectra, an approach that includes tying into larger events as a destination space and making connections between the pier’s attractions, which include the Chicago Children’s Museum, Chicago Shakespeare Theater and an IMAX theater as well as outdoor attractions and exhibition space.  Spectra will lead the venue management, partnering with Chicago-based Levy to handle the concessions. The transition from ASM Global running Navy Pier with local concessionaire… Continue Reading Pier Won: Spectra Retooling Chicago Attraction’s Marketing
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