Tag: Los Angeles Memorial Coliseum

Vamos Rams Is a Go in LA

Sugar skull and Vamos Rams ballcaps are part of the merchandise line. (Courtesy Los Angeles Rams) Stadium-only merchandise, mariachi band part of new theme “Vamos Rams” is more than a popular chant by fans of the NFL’s Los Angeles Rams. As the Spanish translation of “Let’s go, Rams,” it’s a cultural touchstone that the team is using as a theme in an stadium-only merchandise line and in fan activations on game day. A mariachi band dressed in Rams throwback royal blue and yellow appeared at the home opener last month at the Los Angeles Memorial Coliseum, the team’s temporary home for one more season, and Rams-themed loteria cards were handed out to fans who played the bingo-like game before the game kicked off. The Vamos Rams initiative “speaks to our fanbase with an authentic tie-in to LA and LA culture. It’s no different than a Green Bay Packers fan having […]

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Towering Achievement

A $315 million renovation modernized the historic home of University of Southern California football. (Courtesy USC) Seven-story addition completes overhaul of Los Angeles Memorial Coliseum  The historic nature of the Los Angeles Memorial Coliseum, built in 1923, gave the venue a legendary status. It still lacked many of the amenities expected in a modern facility, however, until it underwent a $315 million renovation that touched nearly every aspect of the stadium and reopened in August.  The work extended throughout the stadium, from installing new seats to adding Wi-Fi to building the 3,000-capacity, seven-story Scholarship Club Tower tucked into the historic bowl. The new 235,000-square-foot addition, which includes 42 luxury suites, a multilevel club space and a 500-capacity rooftop deck and replaces an outdated two-story press box, brought with it tricky engineering challenges created by working within a nearly 100-year-old concrete structure. But the effort was worth the value it added for […]

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