Tag: Shubert Organization

INTIX Quarterly: More Than Marketing

WHO’S THERE? Knowing who is filling the seats in a venue can become a necessity in an emergency. (Getty Images) Data available from companies like True Tickets can benefit patrons in a crisis Generally seen as an important marketing tool, the ability to understand just who is attending live events has taken on added relevance amid the novel coronavirus pandemic, a ticketing blockchain technology company president says. News that a part-time usher who worked at two Broadway theaters had tested positive for the virus made clear that information gathered about guests can serve a crucial public safety purpose by facilitating the notification of others potentially exposed, according to Matt Zarracina, co-founder and CEO of Boston-based True Tickets. The company has launched a pilot program to provide its ticketing solutions to the ticketing division of the Shubert Organization, which owns and operates 17 Broadway theaters.  Most attendees of shows worked by the […]

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