Tag: Toyota Arena

Hot Wheels Drive-Thru Rolls Out

The Hot Wheels Ultimate Drive-Thru is drawing crowds in Ontario, Calif. (Courtesy Raycom-Legacy Content Co.) Live tour spins off new event, debuting at California’s Toyota Arena Raycom-Legacy Content Co., producer of the Hot Wheels Monster Trucks Live tour, launched a new attraction based on the iconic Mattel toy brand, the Hot Wheels Ultimate Drive-Thru, last week in the parking lot of Toyota Arena in Ontario, Calif.  The drive-through experience, which is more than two miles long, is due to run through Jan. 2 but could be extended another week depending on sales, which are reported to be strong, according to Raycom-Legacy President and CEO Ken Hudgens, who said 25,000 cars and over 100,000 guests are expected to take in the experience. Tickets, priced from $45-$60 a vehicle, went on sale Oct. 30. Though additional cities have not yet been announced, the family attraction — with more than 50 life-size Hot […]

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Citizens Business Bank Arena Now Toyota Arena

Toyota Arena replaces Citizens Business Bank Arena. (Courtesy Toyota Arena) Ontario, Calif., venue gets new naming sponsor in 10-year deal Citizens Business Bank Arena in Ontario, Calif., is becoming Toyota Arena starting Tuesday. Citizens Business Bank’s 10-year deal started when the facility opened in 2008. The new contract with Toyota is also a 10-year deal. Financial terms were not disclosed. In an uncommon move, the deal was sealed three weeks ago and the signage made and put up for the revealing of the new name. Adam Millar, general manager of the building for SMG, has been with the 11,500-capacity venue since August 2018. “It’s a wall-to-wall full naming-rights deal,” Millar said. “This is an expansion of a partnership and relationship that’s been in place for over 10 years. Toyota was one of our original sponsors.” This is not Toyota’s first naming-rights installation. The car manufacturer already has its brand on […]

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