Grilly Increases Role at Cirque
Eric Grilly. (Courtesy Cirque du Soleil Entertainment Group) Cirque expands VStar CEO’s duties...
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Tag: VStar
VStar’s Family Focus
VStar’s PAW Patrol Live! franchise has shows running in the U.S. and internationally. (Courtesy VStar Entertainment Group) When Minnesota-based VStar Entertainment Group transitioned out of a 38-year relationship with Sesame Street Live and then was bought by Cirque du Soleil Entertainment Group in July, it cleared the way for VStar to refocus its efforts on the lucrative family event segment. “This allowed us to reallocate our investible dollars with Nickelodeon and PAW Patrol in 2016,” said VStar’s CEO, Eric Grilly. “We launched five international units due to the popularity of the show and, in 2017, launched a second PAW Patrol show, PAW Patrol Live! “The Great Pirate Adventure,” and three international units due to (the popularity of) that show.” Also coming soon: a Trolls Live tour, announced in mid-April with DreamWorks Animation and Universal Pictures, that is planned for more than 60 cities in the year after its planned launch in… Continue Reading VStar’s Family Focus
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VStar, Nickelodeon Enter Exclusive Deal
VStar and Nickelodeon are upping their partnership starting with “Move to the Music.” Character-packed Nick Jr. Live “Move to the Music” to be first show from stepped-up agreement VStar Entertainment and Nickelodeon have entered into a five-year deal that will see VStar be the exclusive live touring partner for Nickelodeon’s broad portfolio of family-skewing properties. Nick Jr. Live “Move to the Music,” a new live show that will incorporate characters from multiple hit Nickelodeon preschool animated series, including “Bubble Guppies,” “PAW Patrol,” “Dora the Explorer,” “Shimmer and Shine,” “Blue’s Clues & You!”, “Blaze and the Monster Machines” and “Top Wing,” will be the first show born from the deal, which is being announced this morning. The companies have had a relationship since 2016, when they partnered to bring PAW Patrol Live! “Race to the Rescue” to the stage, the first live stage show based on Nickelodeon’s popular PAW Patrol. That… Continue Reading VStar, Nickelodeon Enter Exclusive Deal
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