Author: Don Muret

Name Check: Live Nation’s Amphitheater Strategy

SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater. (Courtesy Live Nation) Longer deals, bigger activations for shed naming-rights clients Andy Peikon, Live Nation’s senior vice president of sales, oversees the group that sells naming rights for the promoter’s 46 amphitheaters across the country. It’s a thriving piece of the entertainment business that keeps Peikon and his 30-person sales staff busy considering the vast number of venues, the steady growth for Live Nation in building new amphitheaters and adding others through acquisition, and the active market for naming rights in general. VenuesNow spoke with Peikon about trends in sponsorship of outdoor music venues and where the business is headed.  Explain Live Nation’s strategy for naming rights tied to amphitheaters. It’s obviously a different dynamic compared with arenas and stadiums. We focus on working with local brands willing to invest back into the community. I remember the first deal… Continue Reading Name Check: Live Nation’s Amphitheater Strategy

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Opening Number: The O2

The O2 is a natural for Opening Number, given the single digit in its title, though most of these numbers are on the bigger side. London’s premier arena, our Venue of the Decade, has racked up some big figures since opening in 2007. Here’s another one: 50. To find out about it, read our story here. (Image: Getty Images) $23,942,394 Ticket gross for Monty Python Live (Mostly), top-selling event at The O2 London over the past decade. $22,052,026 Ticket gross for Prince’s 21 concerts at The O2 in August-September 2007. 22,211 Attendance record for an event set by Metallica with the band’s 2017 show. 2011 Year of the NBA’s irst two regular-season games in Europe, played at The O2 between the Toronto Raptors and New Jersey Nets. 15 Number of shows The Spice Girls performed at The O2 as part of their 2008 reunion tour.

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Celebrating Sam Boyd Stadium Memories

Fans watch fireworks after UNLV’s final football game at Sam Boyd Stadium on Saturday. (Getty Images) Vegas college venue established itself as a concert destination Sam Boyd Stadium played host to its final University of Nevada-Las Vegas football game on Saturday, and Daren Libonati was among the 200 former Rebel players celebrating the history behind the 48-year-old facility. Next year, UNLV football moves to new Allegiant Stadium, just off the Vegas Strip, where the school will share the $2 billion venue with the NFL’s Raiders. At this point, Sam Boyd Stadium’s future is up in the air, according to local reports. Looking back on the building, Libonati, who serves as MGM Resorts International’s vice president and general manager of festivals and outdoor spaces, has a unique perspective. He was UNLV’s kicker for two seasons, 1986-87, before spending about 19 years running and booking events at both Sam Boyd Stadium and… Continue Reading Celebrating Sam Boyd Stadium Memories

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Venues of the Decade

TOP STOPS OF THE DECADE BY CAPACITY (click for charts) More Than 30,000: MetLife Stadium, East Rutherford, N.J. 15,001-30,000: The O2 London 10,001-15,000: 3Arena, Dublin 5,001-10,000: Radio City Music Hall, New York 2,001-5,000: Fox Theatre, Atlanta 2,000 or Less: 9:30 Club, Washington, D.C. THE TOP 20 OF THE 2010s  (click for chart) Comeback of the Millennium The heart of live entertainment in London, The O2, beats inside a building once written off as a colossal failure London’s O2 arena stands at the pinnacle of live entertainment venues, which is no small feat considering the remarkable history behind it.  The 20,000-seat facility, owned and operated by AEG, is a content machine, fueled by the need for a modern, full-scale arena and the insatiable appetite for live music in a world-class market. The arena recently sold its 25 millionth ticket and has played host to more than 2,000 events since it opened midway… Continue Reading Venues of the Decade

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Suns Unveil New Additions to Arena

The new center-hung videoboard at Talking Stick Resort Arena in Phoenix will be six times bigger than the existing board. (Courtesy Phoenix Suns) Event-level clubs, entry pavilion changes planned for Talking Stick Resort Arena The Phoenix Suns are transforming Talking Stick Resort Arena with three new event-level clubs, including a much-needed courtside club; a reconfigured entry pavilion; and two corner bars integrated into the seating bowl off the main concourse. In addition, the Suns are introducing bunker suites, a product common at other big league venues. In Phoenix, the ultra-premium spaces, typically underneath the stands with no views to the game, are situated on the arena’s south end. They’re being sold on 10-year terms at an annual cost of $750,000. Those patrons’ seats to watch the game are in the first few rows of the lower bowl.  The Suns released details of the $230 million renovation Thursday evening at the… Continue Reading Suns Unveil New Additions to Arena

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This Month’s VenuesNow