Author: Don Muret

Experimenting With It All, Including Season Tickets

Theater boxes are among the premium seat options the Oakland A’s are testing for their proposed new ballpark. (Don Muret / Staff) A’s use RingCentral Coliseum as lab to test new kind of subscription OAKLAND, Calif. — Chris Giles fills the role of mad scientist in the laboratory known as RingCentral Coliseum. Giles, the Oakland A’s chief operating officer, has thrown the traditional season-ticket model out the window as the Major League Baseball team tests premium-seat concepts for its proposed ballpark along the city’s waterfront.  It’s all part of A’s Access. The subscription-style model provides flexibility across 81 home games and allows many fans to buy premium seats in small pockets of the lower bowl between the first and third base lines.  The program launched for the 2019 season and covered all seating sections. Fans could buy reserved seats for a set number of home games. For the remaining games… Continue Reading Experimenting With It All, Including Season Tickets

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Opening Number: Chase Center

Chase Center graced the cover of the rebranded VenuesNow in February 2018, but the arena was just a model then, watched over by Golden State Warriors execs Joe Lacob, Peter Guber and Rick Welts. Since then, the Warriors have won one NBA championship and made another NBA Finals as their new home, designed by Manica Architecture with interiors by Gensler, rose in the Mission Bay neighborhood of San Francisco. Now up and running, the top-shelf arena with a view of the bay will welcome the Warriors home for their first preseason game there Oct. 5.   11 Acres that make up Chase Center and Thrive City. 3.2 Acres of publicly accessible plazas and open space. 9,699 Square feet of displays (most in the NBA)  300 Permanent bike valet parking spaces. 950 Underground parking spaces. 8 Full kitchens  23 Bars  552 Taps  36 Eateries  136 Premium spaces (traditional suites, courtside lounges… Continue Reading Opening Number: Chase Center

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NFL Arrives at Tottenham Stadium Sunday

Tottenham Hotspur Stadium, designed by Populous’ London office, opened in April. (Courtesy Populous Events) Populous Events prepares new urban stadium for Bears-Raiders Tottenham Hotspur Stadium plays host to its first NFL game Sunday when the Chicago Bears meet the Oakland Raiders. For Populous Events, the league’s logistics partner, the challenge is managing crowd flow at the new facility, which is squeezed into an urban North London setting. It’s a gritty environment similar to Yankee Stadium in the Bronx, said Todd Barnes, senior event architect and senior principal for the firm’s Denver-based events group. Retail shops are reinforced with shutters that close after hours to prevent break-ins and low-income housing is close by. Down the street, mass transit lines move masses of people back and forth from downtown London, Barnes said. It’s a familiar setting for Tottenham Hotspur’s 3 million supporters, among England’s largest fan bases for a Premier League team.… Continue Reading NFL Arrives at Tottenham Stadium Sunday

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Excellence in Concessions Awards: Best New Technology

Walk Thru Bru with Mashgin Express Self-Checkout, Aramark Developed by Alicia Woznicki, Aramark vice president of design and development Photo: Courtesy Aramark Breaking the bar code with artificial intelligence Artificial intelligence is gaining momentum in sports concessions. Aramark has the technology in place at about 20 big league stadiums, and the feedback has been positive among fans demanding faster transactions so they can return to their seats and watch the game, company officials said. Mashgin, the company that Aramark partnered with to capitalize on the technology, produces a self-serve system with multiple cameras that uses artificial intelligence to quickly scan prices of food and drink items without barcodes and accept payment with credit and debit cards. Aramark has installed Mashgin units at seven NFL venues for the 2019 season after first testing it about 16 months ago in Major League Baseball. In Denver, it plays a key role for Aramark as… Continue Reading Excellence in Concessions Awards: Best New Technology

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Rays See Transactions Increase With All-Cashless

The Tampa Bay Rays became the first big league team to run an all-cashless venue this season. Team saw ‘resistance fall by the wayside’ at Tropicana Field The Tampa Bay Rays, the first big league team to run an all-cashless venue to expedite sales of concessions, retail, tickets and parking, saw a slight increase in food and drink transactions at Tropicana Field for the 2019 season. The Rays used multiple technology platforms to go cash-free across all lines of business. Most worked as intended, but there were issues with the mobile point-of-sale system for hawkers selling hot dogs, beer, soda, cotton candy and snacks, according to Bill Walsh, the Rays’ vice president of strategy and development.  The system they first used was slow to complete transactions, and resistance by some fans to pay with credit cards resulted in the Rays allowing cash payments in the seating bowl for a big… Continue Reading Rays See Transactions Increase With All-Cashless

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