Author: Lisa White

VStar’s Family Focus

VStar’s PAW Patrol Live! franchise has shows running in the U.S. and internationally. (Courtesy VStar Entertainment Group) When Minnesota-based VStar Entertainment Group transitioned out of a 38-year relationship with Sesame Street Live and then was bought by Cirque du Soleil Entertainment Group in July, it cleared the way for VStar to refocus its efforts on the lucrative family event segment. “This allowed us to reallocate our investible dollars with Nickelodeon and PAW Patrol in 2016,” said VStar’s CEO, Eric Grilly. “We launched five international units due to the popularity of the show and, in 2017, launched a second PAW Patrol show, PAW Patrol Live! “The Great Pirate Adventure,” and three international units due to (the popularity of) that show.”  Also coming soon: a Trolls Live tour, announced in mid-April with DreamWorks Animation and Universal Pictures, that is planned for more than 60 cities in the year after its planned launch in… Continue Reading VStar’s Family Focus

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Cranking Up ‘The Amp’

Florida’s newly rebranded The Amp St. Augustine is adjacent to Anastasia State Park. (Courtesy The Amp St. Augustine) Upgrades, rebranding designed to further heighten profile of St. Augustine Amphitheatre and Ponte Vedra Concert Hall As the St. Augustine Amphitheatre kicked off its main-stage concert season March 1 with a sold-out show by Alabama, guests at the Florida venue couldn’t help but notice the changes. The 4,000-seat facility had been expanded by 700 seats, and a new food truck area provided fresh local options beyond the traditional concession stands. “We sell out a lot of our shows quickly, so we knew the demand was there and the ability to bring in bigger acts,” said Gabe Pellicer, assistant director of the venue and the adjacent Ponte Vedra Concert Hall, about the new seats. “We knew we had a lot of momentum, so we went for it.” The changes coincide with a rebranding for what’s… Continue Reading Cranking Up ‘The Amp’

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FILLING THE BILL

When the area east of Los Angeles needed a venue a decade ago, Citizens Business Bank Arena became a magnet for sports and entertainment

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