UNION LABEL: Subaru branding on canopies at the Philadelphia Union's Subaru Park in Chester, Pa., is shown in a rendering. (Courtesy Philadelphia Union)
Shared commitment to community led to naming-rights deal for Union's stadium
The genesis for automaker Subaru of America signing its first naming-rights deal for a sports venue dates to a grade-school friendship between Dan Griffis and Marcus Fischer, two veteran marketing professionals.
In February, Major League Soccer’s Philadelphia Union...