UNION LABEL: Subaru branding on canopies at the Philadelphia Union’s Subaru Park in Chester, Pa., is shown in a rendering. (Courtesy Philadelphia Union) Shared commitment to community led to naming-rights deal for Union’s stadium The genesis for automaker Subaru of America signing its first naming-rights deal for a sports venue dates to a grade-school friendship between Dan Griffis and Marcus Fischer, two veteran marketing professionals. In February, Major League Soccer’s Philadelphia Union announced its stadium has been renamed Subaru Park after signing a 10-year agreement valued at about $4 million annually, according to industry sources. The terms are similar to naming-rights deals for newer MLS stadiums, said Tim McDermott, the Union’s chief business officer.  The stadium opened as PPL Park in 2010 and later became Talen Energy Stadium. Griffis, president of global partnerships at Oak View Group, consulted on the Subaru deal for the Union. (OVG also owns VenuesNow.) Fischer is […]
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