C’MON BACK: North Texas is telling potential football ticket buyers that it had 25% to 30% capacity at Apogee Stadium last season and will be ready for more in the fall.  College football marketers working to bring fans back for next season Reassuring guests wary of returning to events like college football games in a post-pandemic environment is a continuing challenge that can only be met by communication, a panelist at Paciolan’s Pacnet ’21 virtual conference said. “For us, it’s just been all about transparency,” Matt Carabajal, senior associate athletic director for ticket sales and operations for the University of North Texas, said during a panel discussion, “Ticketing: Pricing & Packaging (Renewals, Packages and Singles),” at the event in late February. “So, I think those conversations are better had usually one on one than trying to mass communicate it.” Be transparent “about what you’re doing in your stadium,” Carabajal advised. […]
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