Tag: Appetize

Mobile on the Move

BUCKS STOP HERE: At Fiserv Forum in Milwaukee, officials are developing a more extensive mobile ordering system for concessions. (Don Muret / Staff) When fans return to sports venues,  they’ll see more touchless options for ordering and buying Concessions The global Pandemic of 2020 could finally be the tipping point for greater adoption of mobile payments in sports concessions as part of a new age in contactless food service at arenas and stadiums across North America. As teams and their food providers push toward a cashless business model in general, the mobile payment piece is a critical part of their overall strategy to protect fans and staff in the post-COVID-19 environment, while expanding data in customer buying habits to generate higher revenue. “There’s a huge focus on enabling mobile ordering and pushing fans to do that,” said Geoff Johnson, chief innovation officer with Bypass, a mobile point-of-sale supplier. “It could […]

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Appetize: Self-Serve Kiosks Boost Sales

Self-service technology gives customers “the power to browse a menu at their own pace,” Appetize co-founder Kevin Anderson said. (ConRobPhoto) Data from three venues shows increases over traditional concessions ordering The self-service concessions kiosk is no longer an optional solution in sports venues, said Mike Plutino, founder and CEO of consultancy Food Service Matters. Appetize, a point-of-sale, inventory and analytics platform, agrees, releasing new data from three U.S. sites that shows self-service kiosks create a significant increase in average order size compared with traditional counter interactions. Using data from AT&T Center in San Antonio; the Pete Maravich Assembly Center at LSU in Baton Rouge, La.; and Service Systems Associates at the Cincinnati Museum Center, Appetize said consumers were 47 percent more likely to add a menu item on a kiosk than when asked to do so by a cashier. “When you combine embedded upsell functionality and a cashless experience, guests […]

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