Tag: Banc of California Stadium

LAFC Part of Crowded MLS Naming Rights Field

The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.

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Hot Spot for Naming Rights Possibilities

NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals.  MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC.  Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]

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Patriot One Adds Stadium to Roster

Patriot One and LAFC plan to share information on safety strategies with other organizations. (Courtesy Patriot One) PatScan system uses artificial intelligence to identify threats The Los Angeles Football Club is deploying Patriot One Technologies’ PatScan system at its Banc of California Stadium, which officials of the company and the MLS team think will help reduce guest experience friction by bringing artificial intelligence to bear at gates and, eventually, in security operations throughout the venue. PatScan, already in use at Great American Ball Park, home of MLB’s Cincinnati Reds, uses hidden sensors and machine learning to detect threats such as concealed weapons, chemicals and bombs, fights and other disturbances and more recently has added health and safety modules that can be used to monitor body temperature, mask use and physical distancing. The company and LAFC, which have been ramping up their partnership since December, plan to work with other pro […]

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LAFC Finds New Use for Armored Things

Banc of California Stadium will use Armored Things’ system to monitor movement within the facility. (Courtesy LAFC) Crowd intelligence software system will help with safe opening When Major League Soccer eventually returns to home venues, Los Angeles FC will use Boston-based Armored Things’ crowd intelligence software system at its 22,000-seat Banc of California Stadium to help maximize the safety of fans and operations personnel. Armored Things had already been in talks with LAFC before the novel coronavirus pandemic, with an eye toward maximizing utilization efficiencies. The system, which uses existing cameras, Wi-Fi and other data inputs, took on new significance once the season was suspended in March after the team had played just two matches, according to LAFC/Banc of California Stadium Chief Technology Officer Christian Lau. Armored Things CEO Julie Johnson Roberts said: “We were talking to them about helping with security and operational efficiencies and then COVID hit and […]

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Arrive’s Parking Playbook

Chase Field in Phoenix is one of the venues that has found success using e-parking service ParkWhiz. (Getty Images) Company adds teams, venues to ParkWhiz roster with plan that eliminates a pain point and increases profitability Josh Simon, director of ticket operations for the Arizona Diamondbacks, had been looking for a prepaid parking vendor for about three years. He was faced with a problem common in the industry — how to provide convenient, affordable parking for patrons of his venue, Chase Field. “We run three garages and a lot with under 5,000 parking spaces, and parking is tight in downtown Phoenix,” he said. “We were looking for a provider that was adaptable and could work within our structure here.” Simon reached out to Chicago-based Arrive to find out more about ParkWhiz, its e-parking service that allows users to book parking spaces before reaching their destinations. “We implemented ParkWhiz last year, […]

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New MLS Venues Renew Premium Hospitality

The Sunset Club, an open-air gathering spot at Banc of California Stadium in Los Angeles, home of LAFC. (Courtesy LAFC) Concessionaires help design social experiences, wider range of offerings for soccer fans  Already this Major League Soccer season, Minnesota United FC has opened $250 million Allianz Field and the Portland Timbers have pumped $85 million into expanding and renovating Providence Park. Both venues, plus 2017 newcomers Banc of California Stadium in Los Angeles and Audi Field in Washington, D.C., came with a rethinking of the way MLS delivers premium hospitality, now that the league’s teams largely have their own buildings. Building venues specifically for the sport has allowed concessionaires to work with architects and design experiences into the construction. It also offers better programming to align with expanded ticket offerings, such as all-inclusive, open-air social gathering spots and a broader mix of higher-end clubs and suites.  “We see an increase […]

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