Is This Heaven? No, It’s Still Iowa
Major League Baseball invested about $5 million to build the 8,000-capacity venue next to the field used for the 1988 movie “Field of Dreams.” Continue Reading Is This Heaven? No, It’s Still Iowa
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Tag: Legends
MLB Concessionaires See Huge Increases in Per Caps
Officials from Aramark, Delaware North Sportservice, Legends and Levy discussed trends at a June 2021 virtual panel organized by the Stadium Managers Association. Continue Reading MLB Concessionaires See Huge Increases in Per Caps
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The Equipment Room Opens at SoFi Stadium
SoFi Stadium’s new team store, 7,600 square feet filled with Los Angeles Rams and Los Angeles Chargers gear, opened Saturday. Continue Reading The Equipment Room Opens at SoFi Stadium
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Hot Spot for Naming Rights Possibilities
NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s...
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Live Nation Sprinkles In Star Power at Concessions
Actor Danny Trejo’s tacos, served in his restaurants in Los Angeles, are now at Live Nation amphitheaters. (Courtesy Live Nation) Live Nation has tapped into the celebrity chef craze as part of upgrading the food operation at its amphitheaters. The company, in tandem with Legends Hospitality, the food provider at most of those venues, has signed deals with Texas barbecue specialist Tim Love, Italian restaurateur Fabio Viviani and Oprah Winfrey’s personal chef, Art Smith, for his signature fried chicken recipe. In addition, actor Danny Trejo (tacos) and musician QuestLove (vegan cheesesteaks), a member of the hip-hop group The Roots, have signed deals with Live Nation to feature their authentic dishes at some amphitheaters. “We were the first entertainment venue to introduce the (meatless) Impossible Burger (in 2018), and QuestLove is on a mission to create cheesesteaks leveraging that brand and product,” said Tom See, Live Nation’s president of U.S. venues.… Continue Reading Live Nation Sprinkles In Star Power at Concessions
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San Diego State Bringing In Legends, JMI
San Diego State University plans to build a stadium near the site of its current football home, SCCSU Stadium. (Getty Images) They’ll sell naming rights and premium seating, serve as owner’s rep for stadium project San Diego State University has hired the team of Legends and JMI Sports to sell naming rights and premium seats and to serve as owner’s representative for the school’s new football stadium project, sources said. Derek Grice, San Diego State’s executive associate athletic director for the Mission Valley development, could not confirm the information. An announcement could be made today on the firms selected, Grice said. Legends and JMI have strong connections in the market. CSL International, which is part of Legends, has already conducted market research for the proposed 35,000-seat facility. JMI initially consulted on the project. In addition, Erik Judson, JMI’s chief executive officer, spent 10 years with the San Diego Padres and… Continue Reading San Diego State Bringing In Legends, JMI
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