Tag: NFL

The Stones and the Shield Team Up

Co-branded merchandise partnership is most extensive of its kind for NFL The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current No Filter tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will carry the official marks and colors of teams in each of those markets as well as the Stones’ iconic lips-and-tongue logo.  Both items are available at retail stands inside the stadiums and merchandise trailers outside the venues, plus the Rolling Stones store on the band’s official e-commerce site. The agreement extends to […]

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Lower Super Bowl Food Pricing To Stay?

Low-cost pricing at Mercedes-Benz Stadium concession stands in Atlanta carried over from the regular season to the Super Bowl. (Courtesy Levy) The NFL could potentially expand fan-friendly concessions pricing for Super Bowls after seeing a record total of transactions for the 2019 game, according to league officials. This year’s game took place Feb. 3 at Mercedes-Benz Stadium, home of the Atlanta Falcons. For the game, the NFL adopted the “Fan First Pricing” program of AMB Sports & Entertainment, which owns the Falcons. The program cuts the price of hot dogs, soda and popcorn to $2 and to $5 for small beers, among other items. Mercedes-Benz Stadium has had the model in place for all events since it opened in 2017. For Super Bowl LIII, AMB Sports reported 110,184 food and beverage transactions, a single-event record for NCR, the stadium’s point-of-sale supplier. Levy runs the food service at Mercedes-Benz Stadium. “It’s […]

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