Tag: Professional Bull Riders

PBR Ready to Put the Boot to Empty Arenas

THE BUCK STARTS HERE: A crowd enjoys a Professional Bull Riders event at the Denny Sanford Premier Center in Sioux Falls, S.D., in 2018. (Getty Images) South Dakota’s Denny Sanford Premier Center prepares to welcome fans back for July 10-12  team competition After entertaining fans at home via TV broadcasts for three months, Professional Bull Riders is eager to have everybody back over to its place. That day is scheduled to arrive July 10, when PBR will become one of the first national sports properties to hold an indoor event with ticket-buying customers in the house since COVID-19 brought the live business to a standstill. The occasion will be the first edition of the Monster Energy Team Challenge Championship, a three-day event to be contested at the Denny Sanford Premier Center in Sioux Falls, S.D. PBR is an old hand at staging competitions in the pandemic era, having put its […]

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PBR’s Show Inside the Show

The Can-Am Cage, shown before a PBR event at Greensboro Coliseum, gives fans a view of the action from the middle of the arena floor. (Courtesy PBR) A Professional Bull Riders event focuses on the bull riding competition, but for fans that is only part of the show. During breaks in the action, the PBR emphasizes a range of activities in partnership with sponsors designed to elevate the entertainment value of the event for its crowds and keep the energy level high. PBR owns and operates each aspect of the events.  Flint Rasmussen, a well-known rodeo clown, is the official entertainer of the PBR. He banters with the audience while dressed in duds featuring sponsors Cooper Tires and Wrangler. He helps keep the crowd connected throughout the event and its string of in-arena promotions.  Among the sponsor tie-ins: Parachutes that rain down from the rafters containing a hat and a […]

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Before the Bulls

A dump trailer deposits a load of dirt on the Greensboro Coliseum floor before a PBR event. (Courtesy PBR) Planning and a creative crew help PBR prep arenas for its competitions Jim White, production manager for the Professional Bull Riders, compares the complex process of preparing a venue for a PBR event to peeling an onion. There are several distinct layers to the undertaking, he said, and every step must be taken in the proper order. “If you don’t, everything gets real ugly real fast,” White said.  The Unleash the Beast Series is PBR’s elite competition tour series. For each of the 26 events on the 2019 schedule, White said, planning for the load-in and load-out procedures begins long ahead of time. For instance, he said during an interview from the Greensboro Coliseum in Greensboro, N.C., on the day before the first night of that city’s Oct. 12-13 PBR stop, […]

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