Inside the True Tickets-Tessitura Partnership
True Tickets’ relationship with Tessitura Network stems from their work together at the Adrienne...
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Tag: Tessitura Network
INTIX Quarterly: Critical Engagement
NEXT STAGE: When COVID-19 shut down productions, arts groups and theaters turned to livestreaming and additional fundraising. (Getty Images) A strong connection to patrons helps arts organizations weather the storm, ticketing execs say With venues being pressed to implement new health and safety measures and technologies like contactless ticketing and payment, the need to tap into new sources of revenue — whether through streaming, nontraditional offerings like drive-ins, increased fundraising or other means like new or expanded educational offerings — is for many a matter of economic survival. Those with the strongest audience engagement models are most likely to find success in generating new income sources, according to some executives of companies that provide ticketing, marketing and customer relationship management platforms. “If you haven’t been doing that, it’s very hard after the fact to say we want to get people to sign up for streaming because we want to light… Continue Reading INTIX Quarterly: Critical Engagement
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Hamilton’s History Lessons
The national touring company of “Hamilton” has created a love affair with fans of the show that can leave performing arts centers’ ticketing operations taxed when the on-sale date arrives. (Joan Marcus) As blockbuster show continues to tour, ticketing pros can learn from the successes and missteps of theaters that have already hosted it “Hamilton” has clearly transcended Broadway, and ticketing officials across the country confirm that it has officially exceeded blockbuster status. It is literally the toughest ticket to get in every market in which it’s played. “It’s in a class by itself. I’ve never seen a phenomenon like ‘Hamilton,’ and I’ve been in the business for 30 years,” said Kay Burnham, vice president for guest services at the Segerstrom Center for the Arts in Costa Mesa, Calif. “It’s touched our society in ways that other shows haven’t; it was a very different experience to try and manage.” But… Continue Reading Hamilton’s History Lessons
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