Author: Don Muret

The O2: The Jackson 50

Posted by | Dec 1, 2019 | ,

The outrageous O2 residency that never happened Concert promoter and entrepreneur Randy Phillips had an insider’s view into The O2 London and its phenomenal draw as a live music venue.  “People love to go out there. It’s a pub culture in London,” said Phillips, CEO of Phillips Digital Media and head of AEG Live from 2000 to 2013. “I don’t think they ever want to go home. It’s where I sold out 50 Michael Jackson shows. Could I have done that anywhere else in the world? Probably not.” Jackson died in June 2009, just weeks before his eight-month residency was set to kick off, and he never played The O2.  At the point AEG Live (now AEG Presents) shut down ticket sales after the 50th sellout, there were 224,000 customers still waiting online to buy tickets. Phillips believes he could have booked up to 200 Michael Jackson concerts. “We sold… Continue Reading The O2: The Jackson 50

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Name Check: Live Nation’s Amphitheater Strategy

Name Check: Live Nation’s Amphitheater Strategy

Posted by | Dec 1, 2019 | , ,

SOUND OF MONEY: Huntington Bank has naming rights for Live Nation’s Chicago amphitheater. (Courtesy Live Nation) Longer deals, bigger activations for shed naming-rights clients Andy Peikon, Live Nation’s senior vice president of sales, oversees the group that sells naming rights for the promoter’s 46 amphitheaters across the country. It’s a thriving piece of the entertainment business that keeps Peikon and his 30-person sales staff busy considering the vast number of venues, the steady growth for Live Nation in building new amphitheaters and adding others through acquisition, and the active market for naming rights in general. VenuesNow spoke with Peikon about trends in sponsorship of outdoor music venues and where the business is headed.  Explain Live Nation’s strategy for naming rights tied to amphitheaters. It’s obviously a different dynamic compared with arenas and stadiums. We focus on working with local brands willing to invest back into the community. I remember the first deal… Continue Reading Name Check: Live Nation’s Amphitheater Strategy

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Opening Number: The O2

Opening Number: The O2

Posted by | Dec 1, 2019 | ,

The O2 is a natural for Opening Number, given the single digit in its title, though most of these numbers are on the bigger side. London’s premier arena, our Venue of the Decade, has racked up some big figures since opening in 2007. Here’s another one: 50. To find out about it, read our story here. (Image: Getty Images) $23,942,394 Ticket gross for Monty Python Live (Mostly), top-selling event at The O2 London over the past decade. $22,052,026 Ticket gross for Prince’s 21 concerts at The O2 in August-September 2007. 22,211 Attendance record for an event set by Metallica with the band’s 2017 show. 2011 Year of the NBA’s irst two regular-season games in Europe, played at The O2 between the Toronto Raptors and New Jersey Nets. 15 Number of shows The Spice Girls performed at The O2 as part of their 2008 reunion tour.

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