Tag: Super Bowl

NFL, Populous Get Creative With Logistics

ROOM TO MANEUVER: Hard Rock Stadium in Miami Gardens, Fla., the site of Sunday’s Super Bowl, sits on a 275-acre site. (Getty Images) Hard Rock Stadium site provides ample space with a few twists The Super Bowl returns to South Florida for the first time since 2010, and recent developments to the expansive property surrounding Hard Rock Stadium have led to some creative planning for Sunday’s 54th edition of the game. The 275-acre site gives the NFL and Populous, the league’s logistical consultant, ample space to work with for the most part, but the relocation of the Miami Open tennis tournament in 2019 to Hard Rock Stadium resulted in adjustments for pro football’s crown jewel event. In addition, the Miami Dolphins, whose owner, Stephen Ross, owns the stadium and land surrounding the building in Miami Gardens, Fla., are constructing a $135 million practice facility west of the venue that will… Continue Reading NFL, Populous Get Creative With Logistics

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Opening Number: Super Bowl Food

Miami’s Hard Rock Stadium is hosting the Super Bowl on Feb. 2, and concessionaire Centerplate is preparing to feed 65,326 hungry fans over 4 hours as the Kansas City Chiefs battle the San Francisco 49ers for the Vince Lombardi Trophy. Here are some more numbers to snack on, provided by Centerplate. 2,500 Hospitality staff that will be on hand 25 Centerplate chefs being flown to Miami to help prepare the F&B. 10 Kitchens in use — 7 existing kitchens plus 3 mobile kitchens being brought in for the game. 2,700 Lobster tails to be brought in from Maine. 8,000 Short ribs being prepared for game day. 10,000 Hot dogs expected to be sold. $7 million-plus Total local purchasing Centerplate does in Miami-Dade County each year.

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Super Bowl’s First Female Executive Chef: Bring It On

FOOD QB: Dayanny De la Cruz will preside over F&B at the Super Bowl. (Matthew Noel / Centerplate) Centerplate’s Dayanny De la Cruz has been preparing for this moment since she was 6 The Kansas City Chiefs are going to the Super Bowl for the third time this year; it will be the seventh appearance for the San Francisco 49ers. Beating them both is concessionaire Centerplate, which will be providing food and beverage at the biggest game of the year for the 15th time. Besides the new creations being cooked up for this year’s game, there’s something else new on the menu, according to Centerplate officials: the first female Super Bowl head chef. Super Bowl LIV will take place Feb. 2 at Hard Rock Stadium near Miami. Centerplate, owned since 2017 by Sodexo, has been providing hospitality services at the venue, the home of the NFL’s Miami Dolphins, since 2001… Continue Reading Super Bowl’s First Female Executive Chef: Bring It On

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Lower Super Bowl Food Pricing To Stay?

Low-cost pricing at Mercedes-Benz Stadium concession stands in Atlanta carried over from the regular season to the Super Bowl. (Courtesy Levy) The NFL could potentially expand fan-friendly concessions pricing for Super Bowls after seeing a record total of transactions for the 2019 game, according to league officials. This year’s game took place Feb. 3 at Mercedes-Benz Stadium, home of the Atlanta Falcons. For the game, the NFL adopted the “Fan First Pricing” program of AMB Sports & Entertainment, which owns the Falcons. The program cuts the price of hot dogs, soda and popcorn to $2 and to $5 for small beers, among other items. Mercedes-Benz Stadium has had the model in place for all events since it opened in 2017. For Super Bowl LIII, AMB Sports reported 110,184 food and beverage transactions, a single-event record for NCR, the stadium’s point-of-sale supplier. Levy runs the food service at Mercedes-Benz Stadium. “It’s… Continue Reading Lower Super Bowl Food Pricing To Stay?

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