The Silicon Valley city of Santa Clara has made big waves in sports and entertainment, as Levi’s Stadium is set to host some of the largest events. The 9-year-old home of the San Francisco 49ers has a busy calendar that includes Taylor Swift, Ed Sheeran, Super Bowl LX and the FIFA World Cup over the next three years, a stark contrast to what was a challenging three years for all venues. Continue Reading Levi’s Stadium Poised For World’s Largest EventsRead More
Tag: Levi’s Stadium
The field-level premium seat experience remains a hot market in the NFL, 20 seasons after the Seattle Seahawks introduced the concept with the Red Zone Suites at their stadium.
The San Francisco 49ers have signed a multiyear deal with WaitTime Technologies to help streamline the process for their new all-inclusive concessions model for 60,000 season-ticket holders at Levi’s Stadium.
The Member Inclusive program will cover favorites such as chicken tenders and nachos for season-ticket holders. (Courtesy San Francisco 49ers) Change, to take effect next season, marks a first for sports concessions The San Francisco 49ers, in a bold move that could potentially trigger a major shift in the sports concessions model, will fold the cost of food and drink into most season tickets next year at Levi’s Stadium in Santa Clara. The move affects 60,000 seats at the 68,500-seat facility. The program excludes the 174 suites at Levi’s Stadium and single-game tickets, plus season tickets resold through the secondary market. Levy runs the stadium’s food service. Season-ticket holders are being notified of the move today by email. On average, season tickets for 2020 will go up in price about $20 for every seat per game to cover the cost of food and drink, said Alex Chang, the 49ers’ chief… Continue Reading Niners to Include Food and Drink in Most Season Tickets
Members of a San Francisco 49ers fan club from Los Angeles filled the new supporters section at Levi’s Stadium on Sunday. (Courtesy San Francisco 49ers X2) Idea drawn from soccer makes debut at Levi’s Stadium The San Francisco 49ers, putting a twist on an idea from Major League Soccer, have formed the Gold Mine, a new supporters section at Levi’s Stadium. The free-admission space, which made its debut for the Sept. 22 regular-season home opener against the Pittsburgh Steelers, is reserved for the 49ers’ fan clubs, most traveling to the Bay Area from other markets. The Gold Mine is a section of 45 temporary seats installed on risers set up on the Dignity Health Plaza in the stadium’s southwest corner. For Sunday’s game, a fan club from Los Angeles filled those seats, leading coordinated cheers with support from the team’s iconic foghorn, the drumline and the Gold Rush cheerleaders. The… Continue Reading 49ers Add Supporters Section
Al Guido speaks during an on-stage interview with VenuesNow’s Don Muret. Al Guido, co-managing partner and CEO of Elevate Sports Ventures and president of the San Francisco 49ers, said that despite the industry’s emphasis on premium seating, it’s a mistake for any venue to focus only on ultra-exclusive guests. “If you only concentrate on premium you have missed the boat,” Guido said. “It’s the distressed inventory in the middle that you have to watch out for.” He spoke in an on-stage interview Tuesday at the VenuesNow Conference in New York City. Guido cautioned that what premium guests really want is access and benefits, not necessarily a good seat to watch the game. Opened just a year and a half ago, Elevate has over 20 clients and 100 employees. “Business models can change overnight in this business,” he said. Because something worked once doesn’t mean it will work again, and reinvention… Continue Reading VN Conference: Don’t Overfocus on Premium, Guido says
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