Tag: Elevate Sports Ventures

MLS Sponsorships Keep Knapple Hustling

Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate exec selling naming rights for four stadiums, three of them new Naming rights expert Jeff Knapple is going through one of the busiest stretches of his 30-plus years in sports marketing, due in large part to the explosion in Major League Soccer stadium developments. Seven new MLS stadiums are set to open over the next five years, and Knapple, chief partnership officer for Elevate Sports Ventures, is selling naming rights for three of them: Inter Miami CF, Sacramento Republic and St. Louis City SC. In addition, Elevate is selling naming rights for the San Jose Earthquakes’ 5-year-old venue. The 18,000-seat building opened as Avaya Stadium in March 2015 before the technology firm filed for bankruptcy two years later and its name was removed from the building. It’s currently called Earthquakes Stadium. Knapple believes […]

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Elevate Adds Chris Allphin From Van Wagner

Elevate Sports Ventures added sales executive Chris Allphin, who joins the agency as executive vice president after spending 20 years with AEG, Wasserman and Van Wagner Sports & Entertainment.

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Elevate Sports Ventures Hires Bowers

Elevate Sports Ventures has hired veteran sports executive Chip Bowers as president, a newly created position for a fast-rising firm that sells sponsorships and premium seats for teams and leagues.

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VN Conference: Don’t Overfocus on Premium, Guido says

Al Guido speaks during an on-stage interview with VenuesNow’s Don Muret. Al Guido, co-managing partner and CEO of Elevate Sports Ventures and president of the San Francisco 49ers, said that despite the industry’s emphasis on premium seating, it’s a mistake for any venue to focus only on ultra-exclusive guests. “If you only concentrate on premium you have missed the boat,” Guido said. “It’s the distressed inventory in the middle that you have to watch out for.” He spoke in an on-stage interview Tuesday at the VenuesNow Conference in New York City. Guido cautioned that what premium guests really want is access and benefits, not necessarily a good seat to watch the game. Opened just a year and a half ago, Elevate has over 20 clients and 100 employees. “Business models can change overnight in this business,” he said. Because something worked once doesn’t mean it will work again, and reinvention […]

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Elevate Sports Ventures to Sell Tix for the X

Seattle’s CenturyLink Field is one of eight venues that will welcome XFL teams when the football league begins play next spring. (Getty Images) New founding partner will sell XFL season tickets and premium The XFL has hired Elevate Sports Ventures to sell season tickets and premium seats for the league’s reboot. The two-year deal extends to Elevate signing a founding partnership in the business solutions category, said Jeffrey Pollack, the XFL’s president and chief operating officer. World Wrestling Entertainment Chairman Vince McMahon owns the minor league football organization through Alpha Entertainment, a separate entity. The XFL, which played one season in 2001 before folding, is scheduled to relaunch in the spring of 2020 in eight markets: Dallas; Houston; Los Angeles; New York; St. Louis; Seattle; Tampa, Fla.; and Washington, D.C. Elevate is owned by Harris Blitzer Sports & Entertainment, the San Francisco 49ers, Ticketmaster/Live Nation and Oak View Group, parent […]

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