The Cleveland Cavaliers are testing the Fahrenheit Mobile Locker Room, named after celebrity chef Rocco Whalen’s restaurant.Read More
ICING ON CAKE: The Edmonton Oilers and Aramark teamed up for food service in one of two NHL hubs. (Getty Images) From celebrity chefs to employing new food preparation and safety protocols, Rogers Place and concessionaire Aramark have made the most of a tricky situation in hosting one of two National Hockey League playoff hubs. Jill Young, food and beverage director for Oilers Entertainment Group, said it was a tight window for preparations after arena officials were informed in July that Edmonton would host Western Conference playoff games and the Stanley Cup Finals. The season resumed Aug. 1 and was expected to wrap up in October. Officials initially transitioned from pandemic mode, with staff working from home, to preparing for 12 teams and 1,500 people between players, coaches, league support staff, security personnel and media. Each team brought roughly 50 people. Refrigerators and freezers were shut down since March and […]
There’s a possibility that a big chunk of the 2020 NFL season could be played in empty venues, but one thing is clear: The Kansas City Chiefs are sticking with two concessionaires at Arrowhead Stadium.
Tech points toward removing payment barriers, says new Sports & Entertainment chief Alison Birdwell was recently promoted to president of Aramark Sports & Entertainment. Birdwell replaces Carl Mittleman, who takes over as chief operating officer of international after Brent Franks left the company. Birdwell has been with Aramark since 2002, when she was named general manager of Reliant Park in Houston, now NRG Park, which includes NRG Stadium, home of the NFL’s Houston Texans. The Hertford, England, native has been a district manager and most recently a regional vice president for Aramark, covering multiple Super Bowls, World Series and Final Fours. Her hospitality background is in the hotel industry. (This interview was conducted before the event cancellations associated with the COVID-19 outbreak.) What’s your take on the state of food service at arenas and stadiums? The first thing is how rapidly it’s changing, and having been in this industry for […]
Walk Thru Bru with Mashgin Express Self-Checkout, Aramark Developed by Alicia Woznicki, Aramark vice president of design and development Photo: Courtesy Aramark Breaking the bar code with artificial intelligence Artificial intelligence is gaining momentum in sports concessions. Aramark has the technology in place at about 20 big league stadiums, and the feedback has been positive among fans demanding faster transactions so they can return to their seats and watch the game, company officials said. Mashgin, the company that Aramark partnered with to capitalize on the technology, produces a self-serve system with multiple cameras that uses artificial intelligence to quickly scan prices of food and drink items without barcodes and accept payment with credit and debit cards. Aramark has installed Mashgin units at seven NFL venues for the 2019 season after first testing it about 16 months ago in Major League Baseball. In Denver, it plays a key role for Aramark as […]
Aramark’s General Manager for Fenway Park, Boston Aramark executive Mike Melisi has been a fixture at Fenway Park for 13 years, ever since he was hired on the spot as an intern in the company’s finance department. Melisi, 33, now serves as the concessionaire’s general manager at the historic ballpark, home of the Boston Red Sox. It’s a position he has held since midway through the 2017 season after being promoted from senior controller. It all started in the spring of 2006. Marco DePalma, a friend and Suffolk University student (now a police officer), had just landed an operations internship with Aramark. DePalma contacted Melisi and gave him a tip that the food vendor had a finance internship to fill over the summer. “On his first day, he called me and said if I could make it down to Fenway within an hour I’d have the job,” Melisi said. “I […]
Aramark’s Brew2You in-seat ordering program allows some fans at Quicken Loans Arena to get a beer or water by texting. (Courtesy Aramark) Aramark starts new text-ordering pilot program The arrival of Aramark’s in-seat text message ordering at Cleveland’s Quicken Loans Arena will give the system the opportunity to serve up a cold one to a larger group of fans. The technology, known as Brew2You, began as a pilot program in summer 2018 with Major League Baseball’s Phillies at Citizens Bank Park in Aramark’s hometown of Philadelphia. That effort, which brought the program to 1,728 seats, won Aramark a VenuesNow Excellence in Concessions Award last fall. The new pilot program with the Cleveland Cavaliers, announced Monday, is the first use of Brew2You in an NBA arena and will cover 7,250 seats in the lower bowl of the venue. It will run the remainder of the season. After that, the system may […]