Tag: California

Hot Wheels Drive-Thru Rolls Out

The Hot Wheels Ultimate Drive-Thru is drawing crowds in Ontario, Calif. (Courtesy Raycom-Legacy Content Co.) Live tour spins off new event, debuting at California’s Toyota Arena Raycom-Legacy Content Co., producer of the Hot Wheels Monster Trucks Live tour, launched a new attraction based on the iconic Mattel toy brand, the Hot Wheels Ultimate Drive-Thru, last week in the parking lot of Toyota Arena in Ontario, Calif.  The drive-through experience, which is more than two miles long, is due to run through Jan. 2 but could be extended another week depending on sales, which are reported to be strong, according to Raycom-Legacy President and CEO Ken Hudgens, who said 25,000 cars and over 100,000 guests are expected to take in the experience. Tickets, priced from $45-$60 a vehicle, went on sale Oct. 30. Though additional cities have not yet been announced, the family attraction — with more than 50 life-size Hot […]

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SoCal’s Belly Up Serves Live Shows

The Ace Frehley Band plays the Belly Up Tavern in 2017. (Getty Images) Proceeds from downloadable recordings to benefit venue, artists Like many small clubs, the 600-capacity Belly Up Tavern in Solana Beach, Calif., outside of San Diego, has been tested by the coronavirus crisis. To meet the challenge, the venue kicked off the SharkBelly Festival on Wednesday, a 90-day event that will grant fans access to scores of sets professionally recorded at Belly Up in recent years. Each show will cost $7.99, with proceeds supporting the venue and participating artists. “I can’t really think of another venue that is doing it this way right now,” Chris Goldsmith, president of Belly Up Entertainment, told VenuesNow in an email. “We hear from artists all the time how much they love this venue, for the way they are treated, the audiences who come out, the beachside location, but most importantly, for the […]

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SoFi Stadium: Videoboard ‘a modern technology marvel’

 The support for SoFi Stadium’s 120-yard center-hung board waiting to hoisted above the stadium floor. (James Zoltak / Staff) All content produced for it will be in 4K and HDR When SoFi Stadium opens with a Taylor Swift concert July 25, the $5 billion venue being developed at Hollywood Park in Inglewood by Los Angeles Rams owner Stan Kroenke will boast a nearly 50-foot-high center-hung videoboard that’s longer than the playing field. “It really is a modern technology marvel in many ways,” said Skarpi Hedinsson, the Rams’ chief technology officer.   Nicknamed “oculus,” the 120-yard, eye-shaped display — designed by stadium architect HKS with engineering by WJHW, according to a source — has video surfaces on both sides with sight lines from any angle in the stadium and will be mounted 120 feet off the playing surface, Hedinsson said. SoFi Stadium officials declined to release details about who is supplying the oculus’ […]

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Cashing In in Cali

GREEN SPACE: The large plaza at Irvine’s FivePoint Amphitheatre is mostly grass and offers a summer picnic vibe. (Courtesy Nederlander Concerts) Golden State venues make the most out of their popular locale   THE CIRCUIT What went right at some of the state’s top-performing venues last year FivePoint Amphitheatre, Irvine Dylan Greer, general manager How did you do last year? We had a great 2019 season at FivePoint Amphitheatre. It was a busy one with 41 shows, which included artists across all genres. Big shows Korn, Florida Georgia Line, Hootie & the Blowfish, Santana, Zac Brown Band, Chris Young, Morrissey and a Social Distortion 40th anniversary show. This year’s lineup includes The 1975, Brad Paisley, The Avett Brothers, FishFest with Chris Tomlin, Chicago and Rick Springfield, Chris Young, Sugarland, Foreigner, Incubus and 311, Megadeth and Lamb of God, Halsey, Kidz Bop Live, Disturbed, Sammy Hagar & the Circle and Whitesnake, […]

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Rosing to the Occasion

TALENT MAGNET: The Pasadena Civic Auditorium hosted NBC’s “America’s Got Talent” in 2019. (Getty Images) Pasadena Convention Center and Civic Auditorium keeps the bookings coming Science, the arts, history: All three figure prominently in the event mix at the Pasadena Convention Center and Civic Auditorium, which hosted 315 events and 375,000 attendees in fiscal 2019, according to Pasadena Convention and Visitors Bureau Executive Director Jeanne Goldschmidt. In recent years, the bureau has steadily booked “larger and more dynamic groups” into the convention center, which opened in 1972 alongside the venerable Civic Auditorium (1932), Goldschmidt said. Having a fire-breathing dragon at the Tournament of Roses Parade or a stealth bomber swooping over the Rose Bowl to help advertise Pasadena each New Year’s Day doesn’t hurt, but when it comes to bookings that generate millions of dollars in direct spending at local hotels, restaurants and businesses, it’s a matter of selling event […]

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San Francisco Treats in Store

Chase Center’s center-hung videoboard can be hoisted out of view for concerts. (Brett Murray) Chase Center experience extends to upgrades in event production SAN FRANCISCO — Chase Center general manager Kim Stone jokingly told Eric Bresler to stop booking events at the new San Francisco arena. Bresler is Chase Center’s executive director, responsible for booking special events.  Eighteen shows, including 16 concerts, fill the first two months of operation through October. The arena officially opened Sept. 6 with the first of two Metallica/San Francisco Symphony dates.  Those numbers do not include several soft openings and private events, such as Stevie Wonder (Sept. 3), at the 18,064-seat building. “I told Eric, ‘I need some fix-it days. Should I just rent the building back from you?’” Stone said. It’s no joke. For the Golden State Warriors and their arena management team, the honeymoon is in full bloom. The $1.6 billion facility has taken […]

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Towering Achievement

A $315 million renovation modernized the historic home of University of Southern California football. (Courtesy USC) Seven-story addition completes overhaul of Los Angeles Memorial Coliseum  The historic nature of the Los Angeles Memorial Coliseum, built in 1923, gave the venue a legendary status. It still lacked many of the amenities expected in a modern facility, however, until it underwent a $315 million renovation that touched nearly every aspect of the stadium and reopened in August.  The work extended throughout the stadium, from installing new seats to adding Wi-Fi to building the 3,000-capacity, seven-story Scholarship Club Tower tucked into the historic bowl. The new 235,000-square-foot addition, which includes 42 luxury suites, a multilevel club space and a 500-capacity rooftop deck and replaces an outdated two-story press box, brought with it tricky engineering challenges created by working within a nearly 100-year-old concrete structure. But the effort was worth the value it added for […]

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