SoFi Stadium Readies For Swifties
Thousands of fans braved the southern California heat and stood in line outside of SoFi Stadium on Aug. 2 — not to attend a live event. Continue Reading SoFi Stadium Readies For Swifties
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Tag: SoFi Stadium
SoFi Smacks Down WrestleMania Records; WWE, UFC Parent Announce Merger
The two days of WrestleMania are always the biggest weekend in pro wrestling. The 39th edition of WWE’s signature event generated plenty of noise (and plenty of revenue) but the headlines stretched out of the weekend and into Monday and out of the blogs and in to the business section. Bleary-eyed aficionados of the American art of exaggeration and savage beauty woke Monday to news WWE would merge with UFC parent company Endeavor group to form a new. as-yet-unnamed parent company valued at more than $21 billion, with more than $9 billion coming from WWE. WWE shareholders will hold 49 percent of shares in the new company. That fulfilled the promise that WWE founder Vince McMahon made when he returned to the company in January, less than six months after he was forced out in a cloud of scandal surrounding settlement payments made from company funds to women making allegations… Continue Reading SoFi Smacks Down WrestleMania Records; WWE, UFC Parent Announce Merger
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YouTube Gets Naming Rights for Hollywood Park Theater
YouTube has signed on for naming rights to the new 6,000-seat performance venue that’s part of the Hollywood Park sports and entertainment district in Inglewood, California. Continue Reading YouTube Gets Naming Rights for Hollywood Park Theater
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Live Nation a Big Winner at Hollywood Park
Live Nation has made an exclusive, multiyear booking agreement at the new, 6,000-seat performance venue at Hollywood Park. Continue Reading Live Nation a Big Winner at Hollywood Park
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Trubey Looks to Future After HKS Exit
Bryan Trubey is no longer employed by HKS, but he’s not ready to shelve his sketch pad just yet. Continue Reading Trubey Looks to Future After HKS Exit
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LED Hits the Roof
SoFi Stadium’s 20-acre roof is essentially a giant LED display and serves as a key piece of sponsorship inventory. Continue Reading LED Hits the Roof
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The Equipment Room Opens at SoFi Stadium
SoFi Stadium’s new team store, 7,600 square feet filled with Los Angeles Rams and Los Angeles Chargers gear, opened Saturday. Continue Reading The Equipment Room Opens at SoFi Stadium
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Seeing the Light: LED’s Latest Evolution
Montreal-based Saco Technology is making LED lighting systems part of stadium architecture itself, designed into exterior walls and roof structures.
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Year End 2020: Big Year for Big Buildings
SOFI SCORES: SoFi Stadium’s center-hung videoboard commands attention during Los Angeles Rams and Chargers games. (Getty Images) The crowds will come later, but these stadiums are making their mark The two most expensive stadiums in the world opened in 2020 to muted applause, underscoring the pandemic’s devastating effect on the sports and entertainment industry. SoFi Stadium, at cost of $5 billion, and Allegiant Stadium, a $2 billion facility, represent the future of NFL stadium design with starkly different looks. What they both shared, though, was playing games in empty venues. Fans were not allowed to attend Rams, Chargers and Raiders games. In Southern California, state and local requirements prevented both Los Angeles NFL squads from hosting fans. In Las Vegas, team owner Mark Davis made the decision to ensure fairness for all of Raider Nation. Overall, both buildings reflect their surroundings on the West Coast. SoFi Stadium’s swoopy roof canopy… Continue Reading Year End 2020: Big Year for Big Buildings
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SoFi Stadium: Elegant Solution
The quest to build a new Los Angeles stadium to host the NFL finds a happy ending in stunning SoFi Stadium.
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SoFi Stadium Preps for Second Wave of Sponsors
SoFi Stadium expects more sponsor deals to be signed as the teams settle in and find other spaces to package, the Rams’ Kevin Demoff and the Chargers’ A.G. Spanos said.
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Sources: Square Lands SoFi Stadium Account
The mobile payment platform has landed its biggest sports venue account to date, the new $5 billion SoFi Stadium in Inglewood, Calif.
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