Tag: INTIX Quarterly

INTIX Quarterly: Reentry Plan

C’MON BACK: North Texas is telling potential football ticket buyers that it had 25% to 30% capacity at Apogee Stadium last season and will be ready for more in the fall.  College football marketers working to bring fans back for next season Reassuring guests wary of returning to events like college football games in a post-pandemic environment is a continuing challenge that can only be met by communication, a panelist at Paciolan’s Pacnet ’21 virtual conference said. “For us, it’s just been all about transparency,” Matt Carabajal, senior associate athletic director for ticket sales and operations for the University of North Texas, said during a panel discussion, “Ticketing: Pricing & Packaging (Renewals, Packages and Singles),” at the event in late February. “So, I think those conversations are better had usually one on one than trying to mass communicate it.” Be transparent “about what you’re doing in your stadium,” Carabajal advised. […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Letter From Maureen: We Will Tell the Stories

Maureen Andersen President and CEO, INTIX Time passes. And just like that, we have cleared the one-year shutdown milestone.  When you reflect on the past year with the associated loss, pain, horror, shock, strife, uncertainty and illness, it is a miracle that not only are we still standing but we are here to tell the tales. Like all seminal events and times this moment in time and history, for the live entertainment professional, will mark us forever.  Eventually these times will become part of our storytelling canon. We will share our tales of where we were when it happened, what happened to us, what we had to do to keep the ‘live’ alive during the dark times, where we were during the long intermission, how many social distancing seating configurations we had, what our seating pods were, if we were employed or if we had to rebuild a career.  This […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

INTIX Quarterly: Rapid Response

RAPIDLY EVOLVING: A passenger uses a rapid testing service at Israel’s Ben Gurion Airport. (Getty Images) Head of Charlotte PAC on how rapid testing can set the stage for a big comeback  Rapid COVID-19 testing should become an important layer in live event health and safety measures as vaccines are rolled out and the venues industry emerges from the ravages of the coronavirus pandemic, says Tom Gabbard, CEO of the Blumenthal Performing Arts Center in Charlotte, N.C. “It’s become clear that we are going to need a variety of tools,” Gabbard said. “Early on in this I think a lot of us studied the various hygiene measures that were important and our colleagues in Korea have very successfully played “Phantom” and “Cats” over there using just a very strong mask requirement and some other hygiene measures, but as I got further into this it became clear that one missing tool […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Letter From Maureen: A Song From the Heart

Maureen Andersen President and CEO, INTIX And finally, there is HOPE.  We aren’t there yet, but with every bend in the road a brighter light of HOPE is illuminating our way through the tunnel. HOPE for the robust, exciting, and thriving live entertainment industry. It will go in stages and waves from now to April; then on to June; and then September, but with vigorous urgency and with safety protocols and vaccines in place, we will emerge from this dark time. HOPE is the link between our past, our present and our future, and it makes the unbearable bearable.   In daylights, in sunsets, in midnights, in cups of coffee In inches, in miles, in laughter, in strife in five hundred twenty-five thousand six hundred minutes How do you measure a year in the life? “Seasons of Love” from “Rent” The past year of our long intermission will have a […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

INTIX Quarterly: Critical Engagement

NEXT STAGE: When COVID-19 shut down productions, arts groups and theaters turned to livestreaming and additional fundraising. (Getty Images) A strong connection to patrons helps arts organizations weather the storm, ticketing execs say With venues being pressed to implement new health and safety measures and technologies like contactless ticketing and payment, the need to tap into new sources of revenue — whether through streaming, nontraditional offerings like drive-ins, increased fundraising or other means like new or expanded educational offerings — is for many a matter of economic survival. Those with the strongest audience engagement models are most likely to find success in generating new income sources, according to some executives of companies that provide ticketing, marketing and customer relationship management platforms. “If you haven’t been doing that, it’s very hard after the fact to say we want to get people to sign up for streaming because we want to light […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Letter From Maureen: Silence? I Don’t Hear It

Maureen Andersen President and CEO, INTIX The bad news lumbers on. Who would have thought?  Who would have conceived this new world we are in?  To say that we were, as a collective industry, “blindsided,” is an understatement. Arguably there isn’t a single ticket professional, performer, player, executive, stagehand, designer, fan or patron who would ever have thought that we’d be so totally and completely ground to an entire stop of shutting the doors and turning off the lights. Except for the “ghost light,” our venues are closed, the seasons are canceled or rolled forward to some indeterminate date and the venues stand silent.  There may have been reasons in the past that a given league, organization, theater or element of the industry had closed, but there was always a clear path forward to reopening. We could see the light at the end of the tunnel and knew that it would only take the […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

INTIX Quarterly: System Reboot

LEMME IN: The COVID-19 pandemic shut down secondary ticketing, but companies hope fans will be excited to return to events. (Getty Images) Secondary ticketing market sees promise beyond treacherous waters As the repercussions of the coronavirus pandemic and the live industry shutdown that accompanied it have rippled across the business, few sectors have been hit harder than secondary ticketing. “It’s been unprecedented and catastrophic for the entire live event industry and certainly those in the secondary ticket market,” said Gary Adler, executive director and general counsel for the National Association of Ticket Brokers. “An interesting thing for the resellers is they’re getting hit in all directions. One, because there’s no revenue coming in, obviously, but two, because there’s all this recapturing of revenue that they generated in the past.” Major platforms, such as StubHub, SeatGeek and VividSeats, and independent resellers alike have been pinched from both sides, with promoters and […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Letter From Maureen: Our Links Remain Unbroken

FINEST HOUR: It’s a good time to look to the wisdom of leaders like Winston Churchill. (Getty Images) Maureen Andersen, President and CEO, INTIX We are faced with an ever-changing landscape because of the COVID-19 pandemic, which is directly affecting our beloved industry in unprecedented ways.  It is a time, for us all, that is filled with uncertainty, anxiety, fear as well as realizations and acceptance that our life and businesses may never operate quite the same ever again or at least for the foreseeable future. I am writing this message from my virtual and isolated INTIX office in Palm Springs, Calif., where I have had to, personally, grapple with my own fears, anxiety and plans for my family even as dear family and colleagues inform me that they are exhibiting symptoms. That said, I go back to my own advice — to myself and others — to stay present in […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

INTIX Quarterly: More Than Marketing

WHO’S THERE? Knowing who is filling the seats in a venue can become a necessity in an emergency. (Getty Images) Data available from companies like True Tickets can benefit patrons in a crisis Generally seen as an important marketing tool, the ability to understand just who is attending live events has taken on added relevance amid the novel coronavirus pandemic, a ticketing blockchain technology company president says. News that a part-time usher who worked at two Broadway theaters had tested positive for the virus made clear that information gathered about guests can serve a crucial public safety purpose by facilitating the notification of others potentially exposed, according to Matt Zarracina, co-founder and CEO of Boston-based True Tickets. The company has launched a pilot program to provide its ticketing solutions to the ticketing division of the Shubert Organization, which owns and operates 17 Broadway theaters.  Most attendees of shows worked by the […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Letter From Maureen: Room for Debate

Maureen Andersen, President and CEO, INTIX Two things are for certain and we can always bank on it: Live entertainment, ticketing and the industry is always changing, and it is never boring!   It seems that every year as we come into the annual INTIX conference, there is some big topic, big idea or buzzworthy conversation bon mot. And #intix2020 won’t disappoint — we will be all abuzz with conversations on how blockchain will change our reality, U.S. Department of Justice and congressional probes into multiple areas of the industry, the perennial favorite of mergers and acquisitions and, this year, scalping, bots, unfair practices and, what will become the great debate, the Viagogo–StubHub $4 billion deal. Millions of dollars will be spent to debate these things in court, committees and legislation, but even then we may not have a lot of answers. But we do have a lot of opinions, points […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

INTIX Quarterly: Big Deals

TICKET TAKEOVER: Viagogo Entertainment is buying StubHub from eBay. (Getty Images) New developments hold the potential to greatly alter the ticketing business Live event ticketing saw more than its fair share of potentially game-changing news in the waning weeks of 2019 — a Dec. 13 report in The Wall Street Journal that the U.S. Department of Justice was preparing to bring enforcement action against Live Nation Entertainment Inc. over the company’s handling of its Ticketmaster subsidiary and the news less than a week later that a settlement had been reached with the extension through 2025 of a consent decree that allowed the companies to merge being just the latest. The late November announcement that Switzerland-based Viagogo Entertainment Inc. is moving to acquire StubHub from eBay for upwards of $4 billion is another major development if the deal gets federal approval. The merged company would create an international ticketing behemoth with Viagogo […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More
Loading

This Month’s VenuesNow