Tag: INTIX Quarterly

INTIX Quarterly: Lyte at the End of the Tunnel

Lyte CEO Ant Taylor Ticketer’s CEO sees company coming out of the shutdown strong Last April, Lyte founder and CEO Ant Taylor and Lawrence Peryer, then the company’s chief revenue officer and now its chief strategy officer, told VenuesNow sister publication Pollstar that the ticketing platform had been on a steady growth trajectory. At the time, Lyte had just secured $15 million in Series A funding from the likes of Bernie Cahill and Activist Artist Management.  Earlier this year, the company announced it had secured another $33 million in Series B financing, with some high-profile investors like Quincy Jones on board. Around the same time, Lyte announced its first partnership with a talent agency, Mint Talent Group, whose client roster includes 30 artists — including Taj Mahal, Angel Haze, The Soul Rebels, Helmet, Carla Morrison, Shemekia Copeland, Mersiv, Neal Francis, Trevor Hall, Jaimoe and others — that would implement Lyte’s […]

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INTIX Quarterly: Reentry Plan

C’MON BACK: North Texas is telling potential football ticket buyers that it had 25% to 30% capacity at Apogee Stadium last season and will be ready for more in the fall.  College football marketers working to bring fans back for next season Reassuring guests wary of returning to events like college football games in a post-pandemic environment is a continuing challenge that can only be met by communication, a panelist at Paciolan’s Pacnet ’21 virtual conference said. “For us, it’s just been all about transparency,” Matt Carabajal, senior associate athletic director for ticket sales and operations for the University of North Texas, said during a panel discussion, “Ticketing: Pricing & Packaging (Renewals, Packages and Singles),” at the event in late February. “So, I think those conversations are better had usually one on one than trying to mass communicate it.” Be transparent “about what you’re doing in your stadium,” Carabajal advised. […]

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Letter From Maureen: We Will Tell the Stories

Maureen Andersen President and CEO, INTIX Time passes. And just like that, we have cleared the one-year shutdown milestone.  When you reflect on the past year with the associated loss, pain, horror, shock, strife, uncertainty and illness, it is a miracle that not only are we still standing but we are here to tell the tales. Like all seminal events and times this moment in time and history, for the live entertainment professional, will mark us forever.  Eventually these times will become part of our storytelling canon. We will share our tales of where we were when it happened, what happened to us, what we had to do to keep the ‘live’ alive during the dark times, where we were during the long intermission, how many social distancing seating configurations we had, what our seating pods were, if we were employed or if we had to rebuild a career.  This […]

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INTIX Quarterly: Rapid Response

RAPIDLY EVOLVING: A passenger uses a rapid testing service at Israel’s Ben Gurion Airport. (Getty Images) Head of Charlotte PAC on how rapid testing can set the stage for a big comeback  Rapid COVID-19 testing should become an important layer in live event health and safety measures as vaccines are rolled out and the venues industry emerges from the ravages of the coronavirus pandemic, says Tom Gabbard, CEO of the Blumenthal Performing Arts Center in Charlotte, N.C. “It’s become clear that we are going to need a variety of tools,” Gabbard said. “Early on in this I think a lot of us studied the various hygiene measures that were important and our colleagues in Korea have very successfully played “Phantom” and “Cats” over there using just a very strong mask requirement and some other hygiene measures, but as I got further into this it became clear that one missing tool […]

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Letter From Maureen: A Song From the Heart

Maureen Andersen President and CEO, INTIX And finally, there is HOPE.  We aren’t there yet, but with every bend in the road a brighter light of HOPE is illuminating our way through the tunnel. HOPE for the robust, exciting, and thriving live entertainment industry. It will go in stages and waves from now to April; then on to June; and then September, but with vigorous urgency and with safety protocols and vaccines in place, we will emerge from this dark time. HOPE is the link between our past, our present and our future, and it makes the unbearable bearable.   In daylights, in sunsets, in midnights, in cups of coffee In inches, in miles, in laughter, in strife in five hundred twenty-five thousand six hundred minutes How do you measure a year in the life? “Seasons of Love” from “Rent” The past year of our long intermission will have a […]

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INTIX Quarterly: Critical Engagement

NEXT STAGE: When COVID-19 shut down productions, arts groups and theaters turned to livestreaming and additional fundraising. (Getty Images) A strong connection to patrons helps arts organizations weather the storm, ticketing execs say With venues being pressed to implement new health and safety measures and technologies like contactless ticketing and payment, the need to tap into new sources of revenue — whether through streaming, nontraditional offerings like drive-ins, increased fundraising or other means like new or expanded educational offerings — is for many a matter of economic survival. Those with the strongest audience engagement models are most likely to find success in generating new income sources, according to some executives of companies that provide ticketing, marketing and customer relationship management platforms. “If you haven’t been doing that, it’s very hard after the fact to say we want to get people to sign up for streaming because we want to light […]

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Letter From Maureen: Silence? I Don’t Hear It

Maureen Andersen President and CEO, INTIX The bad news lumbers on. Who would have thought?  Who would have conceived this new world we are in?  To say that we were, as a collective industry, “blindsided,” is an understatement. Arguably there isn’t a single ticket professional, performer, player, executive, stagehand, designer, fan or patron who would ever have thought that we’d be so totally and completely ground to an entire stop of shutting the doors and turning off the lights. Except for the “ghost light,” our venues are closed, the seasons are canceled or rolled forward to some indeterminate date and the venues stand silent.  There may have been reasons in the past that a given league, organization, theater or element of the industry had closed, but there was always a clear path forward to reopening. We could see the light at the end of the tunnel and knew that it would only take the […]

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INTIX Quarterly: System Reboot

LEMME IN: The COVID-19 pandemic shut down secondary ticketing, but companies hope fans will be excited to return to events. (Getty Images) Secondary ticketing market sees promise beyond treacherous waters As the repercussions of the coronavirus pandemic and the live industry shutdown that accompanied it have rippled across the business, few sectors have been hit harder than secondary ticketing. “It’s been unprecedented and catastrophic for the entire live event industry and certainly those in the secondary ticket market,” said Gary Adler, executive director and general counsel for the National Association of Ticket Brokers. “An interesting thing for the resellers is they’re getting hit in all directions. One, because there’s no revenue coming in, obviously, but two, because there’s all this recapturing of revenue that they generated in the past.” Major platforms, such as StubHub, SeatGeek and VividSeats, and independent resellers alike have been pinched from both sides, with promoters and […]

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Letter From Maureen: Our Links Remain Unbroken

FINEST HOUR: It’s a good time to look to the wisdom of leaders like Winston Churchill. (Getty Images) Maureen Andersen, President and CEO, INTIX We are faced with an ever-changing landscape because of the COVID-19 pandemic, which is directly affecting our beloved industry in unprecedented ways.  It is a time, for us all, that is filled with uncertainty, anxiety, fear as well as realizations and acceptance that our life and businesses may never operate quite the same ever again or at least for the foreseeable future. I am writing this message from my virtual and isolated INTIX office in Palm Springs, Calif., where I have had to, personally, grapple with my own fears, anxiety and plans for my family even as dear family and colleagues inform me that they are exhibiting symptoms. That said, I go back to my own advice — to myself and others — to stay present in […]

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